The duo behind Branch, shares a design-focused mix of picks, including some classic kicks, a rocket, and a jaw-dropping building.

Before banding together to launch their own studio, Josh Morenstein and Nick Cronan met when they both worked at Yves Behar’s fuseproject. Since then, the award-winning industrial designers founded Branch, a San Francisco-based design and branding firm. While the agency has been around since 2013, they landed on our radar back in 2016 when they launched their Drift collection for Council at ICFF. When they’re not creating thoughtfully designed products, the pair can be found consulting a myriad of clients, from start-ups to Fortune 500 companies, including Google, Plume, L’Oréal, The North Face, Samsung, and Coca-Cola, to name a few. Here, the duo shares a design-focused mix of picks, including some classic kicks, a rocket, and a jaw-dropping piece of architecture, for their Friday Five.
1. Cutler and Gross

We have a thing for super high quality materials and components mixed with classic timeless styling. They feel incredible in your hands and even better on your face. A perfect mix of both classic and progressive lines.

2. Vans (authentic)

Classic California comfort. The perfect minimal sneaker for a warm active day. They look better the more you break them in, then it?s time for a fresh pair.

3. Jump Bikes

We are excited to see bike share programs popping up in cities all over the US, Jump is taking the id...