Friday Five with Brian McLaughlin
New York-based Brian McLaughlin, Design Director of ustwo, shares some of his creative endeavors and pastimes.
New York-based Brian McLaughlin, Design Director of ustwo, wears many hats, from industrial designer to illustrator to product designer, with over 15 years of experience under his belt. His ability to create immersive experiences by merging design and technology has resulted in collaborations with BBC, HBO, Nickelodeon, Facebook, Netflix, and other leading tech companies around the world. Having previously worked in the gaming industry as a concept artist, it’s no surprise he’s able to perfectly balance empathy and creativity within product experiences that leave an indelible mark. Keep reading to see what Brian McLaughlin selected for his Friday Five, including creative endeavors and pastimes.
1. Sketching.
I?ve always loved to draw. It is an essential part of how I think and create. As a designer it remains my most valuable tool and one that I lean on now more than ever. A number of years ago I switched from paper to iPad. My app of choice being Procreate. It combines the best of drawing on paper with a host of digital features to help expedite the creative process.
2. Graphic Novels.
Like many designers I struggled with dyslexia and shied away from long format reading. This naturally led me to more visual forms of storytelling and the wealth of sophisticated narratives available as graphic novels. It is a unique medium. The creative com...
New York-based Brian McLaughlin, Design Director of ustwo, wears many hats, from industrial designer to illustrator to product designer, with over 15 years of experience under his belt. His ability to create immersive experiences by merging design and technology has resulted in collaborations with BBC, HBO, Nickelodeon, Facebook, Netflix, and other leading tech companies around the world. Having previously worked in the gaming industry as a concept artist, it’s no surprise he’s able to perfectly balance empathy and creativity within product experiences that leave an indelible mark. Keep reading to see what Brian McLaughlin selected for his Friday Five, including creative endeavors and pastimes.
1. Sketching.
I?ve always loved to draw. It is an essential part of how I think and create. As a designer it remains my most valuable tool and one that I lean on now more than ever. A number of years ago I switched from paper to iPad. My app of choice being Procreate. It combines the best of drawing on paper with a host of digital features to help expedite the creative process.
2. Graphic Novels.
Like many designers I struggled with dyslexia and shied away from long format reading. This naturally led me to more visual forms of storytelling and the wealth of sophisticated narratives available as graphic novels. It is a unique medium. The creative com...
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