Backdrop co-founder Natalie Ebel shares her favorite space at home, how dance affects her life + more in this week's Friday Five.

Natalie Ebel is a designer, color expert, and co-founder of Backdrop, a direct-to-consumer paint and lifestyle brand that reimagines the age-old category. She and her husband, Caleb, started the company to solve their own problem when they wanted to paint their daughter’s nursery. Faced with 500 warm white color options, a long sampling process, and inconvenient hardware store trips, they set out to change things for the better. Natalie wanted people to see painting as a form of self-expression and an inexpensive way to transform a space.
Since launching in 2018, Backdrop has introduced a new way to paint. The process has been transformed ? from curating the perfect color to finding high-quality supplies. The brand offers premium, Green Wise certified, low-VOC paints that come in award-winning paint cans, 12×12?? removable adhesive samples, and a curated palette of 50+ colors ? all delivered to your door. And, each Backdrop sale contributes to the International Rescue Committee, helping displaced families in some of the most challenging places in the world. Natalie has also guided Backdrop’s retail partnerships, bringing to light that paint is a central element of design. They were the first paint brand to be carried at Urban Outfitters and also the first to be sold at Nordstrom. Their collaboration with design store Com...