This week Eli Peer joins us for Friday Five, sharing where his creativity took root, the accessory he has too many of + more.

Eli Peer?s story began in Tel Aviv, Israel, where he grew up and nurtured his creativity through work with motorcycle fabrication, theatrical nightlife, and television. The son of a self-studied mechanical engineer and senior army officer, he learned the importance of physics, materials, precise planning, craftsmanship, story-telling, and determination from an early age. Eli?s journey eventually brought him to the hustle and bustle of New York City, where he used his skills to co-found content and production house, Allenby Concept House. There he worked with brands such as SodaStream, Caesarstone, Louis Poulsen, Humanscale, Yves Behar, Tom Dixon, Jaime Hayon, Snarkitecture, LAYER, David Rockwell, WallPaper*, Surface, Audi, and Puma. Eli’s passion for design and brand storytelling, along with a desire to disrupt the design industry and fast fashion’s wasteful practices, led to the creation of high-end cannabis brand Flora Nero. The brand is working to define modern luxury through the indulgence of cannabis, with partners who create exquisite collections and maintain a dedication to sustainability. Each product is a showpiece, crafted to provide an exceptional experience, and to be displayed when not in use.
In his spare time, Eli enjoys riding and building motorcycles, fashion, and supporting animal rights. He currently lives in L...