Jodie Fried, half of Armadillo Rugs, shares how her passion for artistry, sustainability and social change are at the heart of it all.

Photo courtesy of Armadillo
Jodie Fried, along with business partner Sally Pottharst, is the visionary thinker and entrepreneurial spirit behind the rugs at Armadillo. While Jodie is based in Los Angeles, Sally works from Adelaide, Australia, and they continue to design every Armadillo rug collection together. A lifetime of passion for artistry, sustainability and social change are at the forefront of the brand’s bold approach to creativity. Armadillo helps sustain the legacy and community of traditional artisans and also supports philanthropic endeavors through the Armadillo Foundation. Jodie?s commitment to sustainability is evident throughout the brand, with the goal of treading lightly upon the planet. Today Jodie joins us for Friday Five!
Photo: Jodie Fried
1. Handcrafted Objects

I will always be fascinated by the beauty of a handcrafted object. This year I have been getting into pottery as a creative outlet, and it has helped me understand why I love working with artisans. There is real heart and soul in their work, whether it is a ceramic bowl, a piece of furniture or a painting. As soon as you touch it, you subconsciously feel connected to its history and the journey it took to make its way into your home.
Photo: Jodie Fried
2. Georgia O?Keeffe

I am a huge admirer of the painter Georgia O?Keeffe. She was so ahead of ...