Be Brat and go beyond current trends with tips from industry experts on color and a carefully curated list of home furnishings for attitude all year round.

Move over envy, green is donning a fresh face and a new attitude that?s totally Brat. Often referred to as hyper and hedonistic, the searing hue is causing a raucous from somewhere between chartreuse and slime-green ? HEX #8ACE00, to be exact. This color, developed from pixels rather than pigment, has supersaturated the zeitgeist with tendrils of influence extending from the digital world into a very physical realm with significant implications.
Its inception is credited to British club-pop provocateur Charli XCX and artist Brent David Freaney of the creative tech company SPECIAL OFFER, Inc. Freaney was enlisted to manufacture a garish color free from preconceived cultural associations and unencumbered by taste. ?What I find interesting is that it was a conscious decision to use color to communicate the feeling in a Goldilocks-style process that took time to get right,? says Laura Guido-Clark, color experience consultant and founder of Love Good Color. ?I also find it fascinating that both sound and color are wavelengths, and perhaps this is meant to get people on the artist?s desired wavelength? life lived in full tilt.? From summer anthems to fashion accessories to a political campaign, the Bratty aesthetic now echoes in home furnishings. And while microtrends proliferate online, often with an expiration date ...