TJ Girard dives in to explore the narratives behind the shelf appeal of three liquor brands and put their claims to the taste.

While gathering ideas for a summer sipping round up, I kept repeating: ?Don?t judge a book by its cover.? But the truth is we judge almost everything by its covers. Books, dish soap, albums, even booze… As design enthusiasts, you know that particular colors, architecture, shapes, and materials can evoke a mood and feeling. A great cover, or bottle label in this instance, serves as a visual storyteller, expressing the essence of a brand and its offerings effectively. Granted what you see on the outside is not always a true indicator of what you?ll find behind the surface… Dubbed as “Marketing Magic,” I had the chance to explore the narratives behind the shelf appeal of three brands and put their claims to the taste. Doce Mezcal \ Photo: Taste:Work:Shop
Doce Mezcal
Gabriela Lawrence, Gabby Arce, and Mia Tonelli have high standards. So, when they decided to get into the Mezcal business, they wanted to bottle an earthy, exhilarating, and full-bodied mezcal rooted in wellness ? 100% Plant based, gluten free with zero carbs, no added sugars, no yeast, and no additives. Mindfully made in Oaxaca, Mexico, Doce Trecenas Mezcal is a company founded and owned by women in partnership with a third generation family-owned distillery, led by Matriarch & Maestra Mezcalera, Margarita Blas, mother of 5 children, with 3 of whom play...