Domino?s Kate Berry On Designing Honestly + Intuitively For Crate&Kids
Kate Berry, Chief Creative Officer at Domino, chats about how she leaned on her experience as a mom to design the Crate&Kids collaboration.
If you didn?t know Kate Berry but just started following her Instagram, you would have thought she was a born and bred New Yorker, with her fabulous rooftop soirees, weekend farmers market jaunts, and insider knowledge of NYC dining culture that should only come after years of living in the city. However, the Chief Creative Officer at Domino actually hails from Southern California, and it was here that she turned to for inspiration when designing Domino?s new collaboration with Crate&Kids. The line of children?s furniture, bedding accessories and room decor is bright and punchy, a design direction that meets at the intersections of Domino?s aesthetic, kids? preferences, and the ?80s surf and art culture that Berry grew up with.
But designing children?s furniture is more than just nailing down the color palette and sizing the furniture correctly. As it turns out, Berry drew upon honesty, her childhood, and her experience as a mother raising her daughter in NYC to inform her of this collaboration, as Kate Berry explains in a recent chat with Design Milk:
The Domino aesthetic is very specific and very special, but how would you describe it when you brought it over to a furniture line"
Crate&Barrel had never worked with a publisher and said, we really love Domino?s sense of color *and* your design is accessible....
If you didn?t know Kate Berry but just started following her Instagram, you would have thought she was a born and bred New Yorker, with her fabulous rooftop soirees, weekend farmers market jaunts, and insider knowledge of NYC dining culture that should only come after years of living in the city. However, the Chief Creative Officer at Domino actually hails from Southern California, and it was here that she turned to for inspiration when designing Domino?s new collaboration with Crate&Kids. The line of children?s furniture, bedding accessories and room decor is bright and punchy, a design direction that meets at the intersections of Domino?s aesthetic, kids? preferences, and the ?80s surf and art culture that Berry grew up with.
But designing children?s furniture is more than just nailing down the color palette and sizing the furniture correctly. As it turns out, Berry drew upon honesty, her childhood, and her experience as a mother raising her daughter in NYC to inform her of this collaboration, as Kate Berry explains in a recent chat with Design Milk:
The Domino aesthetic is very specific and very special, but how would you describe it when you brought it over to a furniture line"
Crate&Barrel had never worked with a publisher and said, we really love Domino?s sense of color *and* your design is accessible....
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