We talked to Reform co-founders about the physical and philosophical differences between U.S. and European kitchens + more on Milkshake.

This week?s DMTV Milkshake guests are Jeppe Christensen and Michael Andersen ? CEO and CSO, respectively, of the Copenhagen-based kitchen lifestyle brand Reform. Reform works with architects and designers to offer sleek, modern kitchens ? as well as its original cabinetry system, which combines cost-conscious IKEA foundations and Reform?s cabinet fronts.
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For this week?s Milkshake, we talked to the co-founders about how they?re able to bridge the physical and philosophical differences between U.S. and European kitchens: ?American kitchens are usually bigger ? we can see it basically in the basket size,? Andersen says. ?Americans might like appliances more. I love American appliances ? we don’t have those in Europe, where you get ovens the size of a car and big, big refrigerators. That’s a big difference from the European market ? we’re hiding the appliances with built-in dishwashers, et cetera. But there’s also many similarities ? people like cool kitchens and good quality.?
Also in this Milkshake: We hear how Reform plans to grow in the years to come, the biggest business challenges coming out of the pandemic (spoiler: raw materials costs are involved), and the controversies around economy, plywood and chipboard in kitchen construction, which you will definitely want to listen to if you?re currently ...