Rivian's Chief Design Officer Jeff Hammoud is dreaming up a new generation of electric vehicles ? get a peek inside his head with this week's DMTV Milkshake episode!

You know you?re winning the design game when your brand?s followers spend hours on YouTube guessing the color palette of your upcoming launches ? and as videos like ?ALL The RIVIAN COLORS Compared!!!? attest, the electric vehicles company has earned close and constant assessment of its most minute design elements. Irvine, California-based Rivian made its name with the launches of the R1T (a truck) and R1S (an SUV). They’ve expanded upon that vocabulary with the March reveals of the lower-priced R2, R3, and R3X ? adventure vehicles that, Jeff Hammoud (Chief Design Officer at Rivian) says, were designed to get dirty. (And clean easily.) ?We’re an EV brand that creates adventure vehicles ? so when you think of what adventure means, adventure can mean many things,? he says. ?We looked at the equipment and the gear that people use and really tried to incorporate that into our design language in terms of our form but also the color material usage. One of the things that’s great about lifestyle brands, especially within active lifestyle, is that you can get something that feels very premium, but still invites you to use it and get dirty. That’s really important for us at Rivian. It feels premium, but you’re not afraid to get dirty.? The adventure aesthetic pops up in other, unexp...