Designing an Experience: Behind the Scenes at MIDO 2018
We talk with MIDO's President and Production Designer about what goes into the making world's most important eyewear trade show.
The internet has undoubtedly made the world a smaller place, erasing distances, and assisting collaborative efforts between parties across the globe. Even so, industries with international reach like design, fashion, and technology still rely upon trade shows to allow designers, manufacturers, buyers, and even occasionally the public to congregate under one roof for valuable hands-on, in-person interactions to learn what’s on the horizon.
After attending MIDO ? the world’s largest international eyewear show hosted each year in Milan, Italy ? for three years in a row, we recognized an ideal opportunity to investigate the behind-the-scenes logistics, planning, and design of a trade show attended by over 1,300 exhibitors and 58,000 attendees from around the world. Though much is reported about what is on display at trade shows, rarely are the details of trade shows themselves revealed. We spoke with both Giovanni Vitaloni, the newly appointed President of MIDO, and Francesco Pagliariccio, MIDO Production Designer, about the efforts required to orchestrate the world’s most important eyewear event. Giovanni Vitaloni, President of MIDO
MIDO seems to operate both as the locus of the eyewear industry and also a festive occasion. After three years attending, this year’s show seems the biggest and bet yet. Could you te...
The internet has undoubtedly made the world a smaller place, erasing distances, and assisting collaborative efforts between parties across the globe. Even so, industries with international reach like design, fashion, and technology still rely upon trade shows to allow designers, manufacturers, buyers, and even occasionally the public to congregate under one roof for valuable hands-on, in-person interactions to learn what’s on the horizon.
After attending MIDO ? the world’s largest international eyewear show hosted each year in Milan, Italy ? for three years in a row, we recognized an ideal opportunity to investigate the behind-the-scenes logistics, planning, and design of a trade show attended by over 1,300 exhibitors and 58,000 attendees from around the world. Though much is reported about what is on display at trade shows, rarely are the details of trade shows themselves revealed. We spoke with both Giovanni Vitaloni, the newly appointed President of MIDO, and Francesco Pagliariccio, MIDO Production Designer, about the efforts required to orchestrate the world’s most important eyewear event. Giovanni Vitaloni, President of MIDO
MIDO seems to operate both as the locus of the eyewear industry and also a festive occasion. After three years attending, this year’s show seems the biggest and bet yet. Could you te...
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