Design Milk Travels to? St. Moritz, Switzerland
Opulent accommodations, decadent dining, and death-defying winter pastimes, surrounded by Instagram-friendly picturesque landscapes.
Switzerland’s St. Moritz has long revelled in its reputation as the premiere destination for royalty, celebrities, and the well-heeled to escape from the depressing cast of grey winters in other parts of the world for the elegant ambiance of alpine living. It is in fact the birthplace of winter tourism ? the brainchild of visionary hotelier Johannes Badrutt, whose Kulm Hotel first wooed and wowed English vacationers in 1864 with a “love it or your money back” guarantee. Word of mouth would eventually spread to kickstart what would snowball into the glamorous snow-ladden culture now associated with the chic alpine destination in the most expensive country in the world. Today, the elevation of wealth and landscape on display in St. Moritz continues to extend to extraordinary heights, with opulent accommodations, decadent dining, and death-defying winter pastimes attracting vacationers with promises of 5-star stays graced by 320 days of sunshine a year.
Where to Stay
With its noble Neo-Baroque silhouette standing against the towering sawtoothed Upper Engadin Valley and just a short cross-country ski ride from St. Moritz proper, the Grand Hotel Kronenhof could be mistaken as an anachronistic time capsule of alpine luxury. There’s no denying the hotel is unapologetically grand in demeanor, old world in its charm. A ...
Switzerland’s St. Moritz has long revelled in its reputation as the premiere destination for royalty, celebrities, and the well-heeled to escape from the depressing cast of grey winters in other parts of the world for the elegant ambiance of alpine living. It is in fact the birthplace of winter tourism ? the brainchild of visionary hotelier Johannes Badrutt, whose Kulm Hotel first wooed and wowed English vacationers in 1864 with a “love it or your money back” guarantee. Word of mouth would eventually spread to kickstart what would snowball into the glamorous snow-ladden culture now associated with the chic alpine destination in the most expensive country in the world. Today, the elevation of wealth and landscape on display in St. Moritz continues to extend to extraordinary heights, with opulent accommodations, decadent dining, and death-defying winter pastimes attracting vacationers with promises of 5-star stays graced by 320 days of sunshine a year.
Where to Stay
With its noble Neo-Baroque silhouette standing against the towering sawtoothed Upper Engadin Valley and just a short cross-country ski ride from St. Moritz proper, the Grand Hotel Kronenhof could be mistaken as an anachronistic time capsule of alpine luxury. There’s no denying the hotel is unapologetically grand in demeanor, old world in its charm. A ...
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