We talk to Cadillac LYRIC Design Manager Hoon Kim on how the LYRIQ blends the new with the old, and represents future car designs.

Cadillac has long been an influential force in the world of automotive design. Whether through the Eldorado designs of the 50s and 60s or the early 2000s launch of the Escalade, Cadillac design has not only been aspirational for customers but also a guide point for other automotive manufacturers. But the 2020s will see another massive shift for the Detroit, Michigan based brand. With the automotive world switching to electrification, many automakers are taking the opportunity to completely revamp designs for the future. Cadillac is no exception to that rule, and a few years ago unveiled the all-new Cadillac LYRIQ, an electric vehicle that represents Cadillac?s vision for the future and that is now available to purchase.
We had an opportunity to drive the LYRIQ for a week. The vehicle certainly offers design elements that are held over from previous Cadillac cars. You?ll still get that giant grille look on the front, despite the fact that the grille on the LYRIQ is there more for aesthetics than actual engine cooling ? after all, EVs don’t have an engine. And you?ll still get the vertical headlight approach, something that has set Cadillac vehicles apart for quite a while now.
The LYRIQ is sleek and stylish while offering plenty of room on the inside. Speaking of the inside, the materials are premium and comfortable, steering clea...