We talked to photographer Kate Zimmerman Turpin about business photography and lighting, and she gave us some takeaway tips and tricks.

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Ask any professional photographer and they?ll tell you, using the right kind of lighting is key to capturing the underlying mood, tone, and setting of every photo they?ve ever shot. If you?re curious, just have a look at some of the images you?ve taken on your own smartphone and they?ll tell the same story. Building your own business is a lot of work, much of which revolves around how it will be perceived by your customers ? creating a strong launch, mastering your online brand, and having a powerful logo design are just a few of the pieces. But then there?s the photography element, a true visual imprint of just what it is you?re putting out there into the world, and it needs to be on point and done right the first time around. Get some help looking like a pro from the get-go with Squarespace and their award-winning site templates. Their easy to use platform allows you to create an impactful, stylish, and easy-to-manage online presence so you can share your brand with the world.
Kate Zimmerman Turpinis an Austin-based photographer with a focus on product, food, interior, and fine art photography known for her strong use of natural light and shadow. She knew from a young a...