BMW Concept M8 Gran Coupe Is Designed to Polarize
The new BMW Concept M8 Gran Coupe aims to redefine the BMW brand with a dynamic gold-adorned and green iridescent paint design.
Most cars are designed to embody well established shapes, proportions and colors already associated with beauty. Beyond purely conceptual exercises or exceptional new models, automotive manufacturers rarely set out to tip the scales toward risk, especially rare in regards to cars adorned with an established lineage. Yet, the German giant BMW is setting out to shake things up with their newly unveiled Concept M8 Gran Coupe – a design expressing aspirations to redefine what a flagship means sitting at the vertex of their line-up.
Domagoj Dukec, Vice President Design BMW M and BMW i, says:
The BMW Concept M8 Gran Coupe is designed to stir things up, to polarise ? it should move you emotionally. With this car we want to reach people who are looking for something special and who want to stand out from the crowd. Here, BMW M is unmistakably taking luxury out of its comfort zone.
Let’s begin with the Concept M8’s undeniably polarizing paint choice: Salève Vert, as it’s called, appears an electric green in most light or a greyish-blue in others, all depending upon surrounding lighting. The iridescence is achieved across the form with embedded micrometer-sized synthetic flakes, manipulating the reflection and refraction of light to the eyes.
But BMW implores to look beyond the eye-catching color and to take notice of t...
Most cars are designed to embody well established shapes, proportions and colors already associated with beauty. Beyond purely conceptual exercises or exceptional new models, automotive manufacturers rarely set out to tip the scales toward risk, especially rare in regards to cars adorned with an established lineage. Yet, the German giant BMW is setting out to shake things up with their newly unveiled Concept M8 Gran Coupe – a design expressing aspirations to redefine what a flagship means sitting at the vertex of their line-up.
Domagoj Dukec, Vice President Design BMW M and BMW i, says:
The BMW Concept M8 Gran Coupe is designed to stir things up, to polarise ? it should move you emotionally. With this car we want to reach people who are looking for something special and who want to stand out from the crowd. Here, BMW M is unmistakably taking luxury out of its comfort zone.
Let’s begin with the Concept M8’s undeniably polarizing paint choice: Salève Vert, as it’s called, appears an electric green in most light or a greyish-blue in others, all depending upon surrounding lighting. The iridescence is achieved across the form with embedded micrometer-sized synthetic flakes, manipulating the reflection and refraction of light to the eyes.
But BMW implores to look beyond the eye-catching color and to take notice of t...
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