Binu Binu?s Soaps Combine Korean Bathhouse Culture with Modern Design
Binu Binu is a brand of modern soaps inspired by the age old ritual of the Korean public bath.
The following post is brought to you by Squarespace. Our partners are hand picked by the Design Milk team because they represent the best in design.
In a day and age when looking after one?s mind and body is the ultimate in self care, Binu Binu is a brand of modern soaps inspired by the age old ritual of the Korean public bath. Like the spaces themselves, these soaps are based on the idea of daily ritual, intergenerational bonding, and the infamous Korean scrub treatment “Seshin,” an incredibly vigorous exfoliating treatment found at the baths. ?Binu? means soap in Korean, and was chosen for its simplicity as well as the fact that it?s not an immediately recognizable word or associated with anything in the English language. Binu Binu founder Karen Kim used Squarespace when launching their website to help create a beautiful online presence right from the start. The clean lines of their templates were in line with the brand she was beginning to form, and the other services the all-in-one platform offers would help build her business as it grew. We talked to her about Squarespace, Korean bathhouse culture, and why you might want to pick up one of their Scrub Towels!
Photo by Binu Binu
Up until starting Binu Binu, Kim had been working in New York?s fashion industry with a focus on product development, editorial, and buying. Doing so gave her the oppor...
The following post is brought to you by Squarespace. Our partners are hand picked by the Design Milk team because they represent the best in design.
In a day and age when looking after one?s mind and body is the ultimate in self care, Binu Binu is a brand of modern soaps inspired by the age old ritual of the Korean public bath. Like the spaces themselves, these soaps are based on the idea of daily ritual, intergenerational bonding, and the infamous Korean scrub treatment “Seshin,” an incredibly vigorous exfoliating treatment found at the baths. ?Binu? means soap in Korean, and was chosen for its simplicity as well as the fact that it?s not an immediately recognizable word or associated with anything in the English language. Binu Binu founder Karen Kim used Squarespace when launching their website to help create a beautiful online presence right from the start. The clean lines of their templates were in line with the brand she was beginning to form, and the other services the all-in-one platform offers would help build her business as it grew. We talked to her about Squarespace, Korean bathhouse culture, and why you might want to pick up one of their Scrub Towels!
Photo by Binu Binu
Up until starting Binu Binu, Kim had been working in New York?s fashion industry with a focus on product development, editorial, and buying. Doing so gave her the oppor...
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