An Exploration of Luxury With Lexus Interior Designer Junko Itou
Junko Itou explains how Lexus design culture allows the exploration of unconventional materials to get an unconventional level of luxury.
How does a brand continue redefining a distinct expression of luxury in an era of continual commodification, marketing, and globalization" Materials" Aesthetics" Technology" The answer: all of the above. Exclusivity and accessibility are no longer solely linear, and luxury brands must carefully weave an imaginative helix that looks beyond mere iteration. Nowhere is this more evident than in the luxury automotive segment where functional design must also wear evidence of thoughtful craft and exceptional materiality.
Design Milk recently interviewed Lexus interior designer Junko Itou, exploring her part in shaping the recently launched flagship LS sedan’s sumptious detailing, alongside a discussion about tent poles of the Lexus design culture in pursuit of delivering modern luxury. Lexus interior designer Junko Itou explains how each material choice becomes a statement and representation of the brand’s commitment to omotenashi, the Japanese “spirit of hospitality”.
Accompanied by a small collection of both raw and finished materials, Itou walked us through the interior details of the 2018 Lexus LS 500, explaining the procedural underlining that the Lexus design teams utilize to explore, identify, and execute the theme of luxury through materials.
From Junko Ito, Lexus Interior Designe...
How does a brand continue redefining a distinct expression of luxury in an era of continual commodification, marketing, and globalization" Materials" Aesthetics" Technology" The answer: all of the above. Exclusivity and accessibility are no longer solely linear, and luxury brands must carefully weave an imaginative helix that looks beyond mere iteration. Nowhere is this more evident than in the luxury automotive segment where functional design must also wear evidence of thoughtful craft and exceptional materiality.
Design Milk recently interviewed Lexus interior designer Junko Itou, exploring her part in shaping the recently launched flagship LS sedan’s sumptious detailing, alongside a discussion about tent poles of the Lexus design culture in pursuit of delivering modern luxury. Lexus interior designer Junko Itou explains how each material choice becomes a statement and representation of the brand’s commitment to omotenashi, the Japanese “spirit of hospitality”.
Accompanied by a small collection of both raw and finished materials, Itou walked us through the interior details of the 2018 Lexus LS 500, explaining the procedural underlining that the Lexus design teams utilize to explore, identify, and execute the theme of luxury through materials.
From Junko Ito, Lexus Interior Designe...
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