An E-Commerce Success Story: Lark + Raven on Squarespace
How one designer transitioned out of the daily grind and into a job as a full-time designer.
The following post is brought to you by Squarespace. Our partners are hand picked by the Design Milk team because they represent the best in design.
This is the point in the winter where it’s hard to believe that the days will ever be longer and warmer. It’s dark, cold and dreary. No matter where you live, the morning commute in February is not a joy. (Understatement!) If every time you close the door behind you, you’re thinking of how to transition to a working-in-pajamas situation, this post is for you. In fact it was a moment just like that, which inspired LARK+RAVEN founder Ali Macdonald to transition out of the daily grind and into a job as a full-time designer. After a few years at Jonathan Adler and then a stint at C Wonder, Ali was at a creative crossroads. She had made it as an in-house designer for big New York City-based firms, but she recognized that she was on a career path that would only lead to more managerial positions and she didn’t want to leave her passion for illustration behind. She also had dreams of spending the whole day drawing with her pooch, Dusky, by her side. (There’s nothing quite like sad doggy eyes to make you want to stay home.) So in 2014, Ali founded LARK+RAVEN as a way to give herself an opportunity to do more of what she loved.
When Ali was daydreaming about starting the business, sh...
The following post is brought to you by Squarespace. Our partners are hand picked by the Design Milk team because they represent the best in design.
This is the point in the winter where it’s hard to believe that the days will ever be longer and warmer. It’s dark, cold and dreary. No matter where you live, the morning commute in February is not a joy. (Understatement!) If every time you close the door behind you, you’re thinking of how to transition to a working-in-pajamas situation, this post is for you. In fact it was a moment just like that, which inspired LARK+RAVEN founder Ali Macdonald to transition out of the daily grind and into a job as a full-time designer. After a few years at Jonathan Adler and then a stint at C Wonder, Ali was at a creative crossroads. She had made it as an in-house designer for big New York City-based firms, but she recognized that she was on a career path that would only lead to more managerial positions and she didn’t want to leave her passion for illustration behind. She also had dreams of spending the whole day drawing with her pooch, Dusky, by her side. (There’s nothing quite like sad doggy eyes to make you want to stay home.) So in 2014, Ali founded LARK+RAVEN as a way to give herself an opportunity to do more of what she loved.
When Ali was daydreaming about starting the business, sh...
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