Allbirds M0.0NSHOT: The World?s First Net Zero Carbon Shoe
Starting in spring 2024, Allbirds wants everyone to slip into the world?s first net zero carbon shoe made with wool and 70% bio-based midsole.
Unveiled at this year’s Global Fashion Summit in Copenhagen, Denmark ? an international forum focused upon sustainability in fashion ? the ultimately comfy footwear brand Allbirds revealed their latest efforts to alter the trajectory of footwear’s environmental impact with M0.0NSHOT, a minimalist Merino wool upper sneaker they’re hailing as the “world’s first net zero carbon shoe.” This isn’t Allbird’s first effort to reduce the environmental impact attributed to midsole manufacturing. Back in 2018 the brand developed a midsole foam made from carbon negative, sugarcane-derived green EVA. In 2021, they also partnered with adidas to create a 2.94 kg CO?e shoe, the lowest carbon footprint in the world at that time.
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Unveiled at this year’s Global Fashion Summit in Copenhagen, Denmark ? an international forum focused upon sustainability in fashion ? the ultimately comfy footwear brand Allbirds revealed their latest efforts to alter the trajectory of footwear’s environmental impact with M0.0NSHOT, a minimalist Merino wool upper sneaker they’re hailing as the “world’s first net zero carbon shoe.” This isn’t Allbird’s first effort to reduce the environmental impact attributed to midsole manufacturing. Back in 2018 the brand developed a midsole foam made from carbon negative, sugarcane-derived green EVA. In 2021, they also partnered with adidas to create a 2.94 kg CO?e shoe, the lowest carbon footprint in the world at that time.
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