Adidas turns their Futurecraft concept sneakers into a purchasable reality, unveiling a limited run $333 3D-printed running shoe.

Adidas made its intentions quite clear in 2015 with the reveal of their Futurecraft trainers, a wearable prototype sneaker built around an innovative 3D printed latticed sole. The lofty intent from conception was to eventually offer a true customization experience on a foot-by-foot basis. That concept is now a reality ? albeit in very limited quantities ? with the release of the Adidas 3D Runner.

Similar to the trajectory of a concept car to its eventual production line model, Adidas has altered and improved the fit and finish of their initial prototype for both durability and comfort in many noticeable ways. Most significant is the denser lattice midsole which now feels sturdier and more supportive while walking or running. The thicker “engineered 3D web structure” results in a more forgiving foot strike, while also giving the shoes a more structurally resilient ruggedness that wasn’t fully evident with the original Futurecraft model’s sole. We immediately thought of the white hat/black hat transformation of one of characters from Westworld upon comparing the new 3D Runners vs. its Futurecraft prototype predecessor. Note the more substantial sole and 3D printed heel counter.
The traction nub array across the Continental rubber soles have widened in diameter, improving traction. You still won’...