adidas Speedfactory Reveals Footwear?s Robotic Future
adidas unveils the 1st of 6 city-themed sneakers catering to the unique demands of London, Paris, Los Angeles, New York, Tokyo, Shanghai.
Business writer and philosopher Peter F. Drucker once noted, “If you want something new, you have to stop doing something old”. If so, shoemaker adidas seems cognizant of innovation’s demands to abandon the known, unveiling an entirely new infrastructure set to deliver regionally bespoke editions of footwear at breakneck speeds using state-of-the-art manufacturing processes. Under the moniker Speedfactory, adidas sets out to decentralize manufacturing, eliminating outsourcing and manual labor with the aid of robotics to bring together the logistics of assembling shoes under one roof.
The current status quo within the shoe industry relies heavily upon Asian manufacturing factories, a huge logistical orchestration that eventually brings the numerous components of a shoe design together to be assembled manually en masse. The process can take months. Recognizing the inefficiencies, alongside the available innovations in robotics, the adidas Speedfactory model looks toward a decentralized process, utilizing the knowledge gleaned from the company’s previous innovative projects – ones that resulted in the likes of the company’s seamless Primeknit uppers, the bouncy soles of Boost, and the 3D-printed intricacies of Futurecraft – to “explore, test and co-create with consumers” at a re...
Business writer and philosopher Peter F. Drucker once noted, “If you want something new, you have to stop doing something old”. If so, shoemaker adidas seems cognizant of innovation’s demands to abandon the known, unveiling an entirely new infrastructure set to deliver regionally bespoke editions of footwear at breakneck speeds using state-of-the-art manufacturing processes. Under the moniker Speedfactory, adidas sets out to decentralize manufacturing, eliminating outsourcing and manual labor with the aid of robotics to bring together the logistics of assembling shoes under one roof.
The current status quo within the shoe industry relies heavily upon Asian manufacturing factories, a huge logistical orchestration that eventually brings the numerous components of a shoe design together to be assembled manually en masse. The process can take months. Recognizing the inefficiencies, alongside the available innovations in robotics, the adidas Speedfactory model looks toward a decentralized process, utilizing the knowledge gleaned from the company’s previous innovative projects – ones that resulted in the likes of the company’s seamless Primeknit uppers, the bouncy soles of Boost, and the 3D-printed intricacies of Futurecraft – to “explore, test and co-create with consumers” at a re...
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