The multi-hyphenate firm 22RE transforms a 1950s Southern California factory into a modern office for music industry creatives.

Multidisciplinary practice 22RE transformed a vaulted 1950s factory into a contemporary workspace for a music branding agency. Located in Culver City?s Hayden Tract, a former industrial zone, Ceremony of Roses has tech startups, media firms, and galleries as neighbors. The designers, who collaborated with Never Far Studios on the project, embraced modernism as inspiration.

There are touches that reference the town?s history of manufacturing, yet have the warmth of a residential environment. ?We wanted to create these intimate spaces for the sessions between the musicians and the partners,? says Dean Levin, founder and principal of 22RE. ?There?s the comfort of being in a home.?
An enveloping huddle room greets visitors, designed to encourage conversations about the clothing and accessories produced for artists like Adele and Lil Nas X. Carpeting and mohair couches adorn the area, reminiscent of a 1970s sunken living room. Stainless steel paneling provides a touch of coolness. At the center rests a custom 22RE aluminum coffee table. The sleek piece, intentionally placed in the middle of the room, represents the nucleus of creativity, and where partnership begins.

Just beyond the foyer, the communal work section features six dual aluminum workstations and matching cabinets underneath, alongside Eames Management chairs. The raw concrete ...