7 Designers Showcase Recycled Aluminum Objects at Hydro?s 100R Exhibition
Aluminum + renewable energy company Hydro + Lars Beller Fjetland challenged 7 designers to create objects using only recyclable Hydro CIRCAL 100R.
Milan Design Week 2024 visitors who stopped by the 100R exhibition had the chance to see how aluminum scrap can be turned into coveted design objects that are ready for mass production. Norwegian aluminum and renewable energy company Hydro is changing the game when it comes to the endlessly recyclable material with Hydro CIRCAL 100R, the first industrial-scale aluminum product made entirely of post-consumer scrap. In celebration of the technology and to showcase its vast capabilities, Hydro and Norwegian designer Lars Beller Fjetland brought together seven renowned designers to create objects using only Hydro CIRCAL 100R. Hydro 100R Exhibition, Spazio Maiocchi
Inga Sempé, Max Lamb, Andreas Engesvik, Shane Schneck, Rachel Griffin, John Tree, and Philippe Malouin were challenged to use the mono-material, each chosen to participate based on their skill sets and personalities. Hydro CIRCAL 100R has an amazingly low carbon footprint that clocks in below 0.5 kg CO2e per kg aluminum, and this project can serve as proof that designers and brands need to consider the use of more highly sustainable materials like this.
Hydro 100R Exhibition, Spazio Maiocchi
?Innovation starts at the drawing board, so collaborating with designers at the beginning of the process is key to creating something remarkable,” says Asle Forsbak, 100...
Milan Design Week 2024 visitors who stopped by the 100R exhibition had the chance to see how aluminum scrap can be turned into coveted design objects that are ready for mass production. Norwegian aluminum and renewable energy company Hydro is changing the game when it comes to the endlessly recyclable material with Hydro CIRCAL 100R, the first industrial-scale aluminum product made entirely of post-consumer scrap. In celebration of the technology and to showcase its vast capabilities, Hydro and Norwegian designer Lars Beller Fjetland brought together seven renowned designers to create objects using only Hydro CIRCAL 100R. Hydro 100R Exhibition, Spazio Maiocchi
Inga Sempé, Max Lamb, Andreas Engesvik, Shane Schneck, Rachel Griffin, John Tree, and Philippe Malouin were challenged to use the mono-material, each chosen to participate based on their skill sets and personalities. Hydro CIRCAL 100R has an amazingly low carbon footprint that clocks in below 0.5 kg CO2e per kg aluminum, and this project can serve as proof that designers and brands need to consider the use of more highly sustainable materials like this.
Hydro 100R Exhibition, Spazio Maiocchi
?Innovation starts at the drawing board, so collaborating with designers at the beginning of the process is key to creating something remarkable,” says Asle Forsbak, 100...
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