Lexus turns the 2017 IS sedan into a gigantic display using 41,999 programmable LEDs capable of outputting 175,000 lumens of light.

The Lexus LIT is a one-of-kind technological audio-visual experience on wheels ? a customized Lexus IS wrapped in 41,999 programmable LEDs engineered to shine attention to the latest song from UK artist Dua Lipa.

Just as an octopus, squid or cuttlefish are capable of dynamically adapting their exterior skin using color-changing cells called chromatophores, the Lexus LIT mimics the color changing capabilities using an enormous array of hand-applied LEDs, the sum capable of pumping out 175,000 lumens of light for an effect not unlike the Disney Main Street Electrical Parade. Each pulsating wave of colorful patterns are synchronized to adapt to music, react to motion, or simply be put into the equivalent of a screen-saver mode for “look at me” attention grabbing display.
A music video was a perfect place to launch the LIT IS and working with Dua Lipa allowed the concept to come to life, putting a spotlight on the Lexus IS in an entirely new way. – Brian Bolain of Lexus

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