Nendo proposed a branding plan for Takara Belmont, a company specializing in hairdressing appliances and cosmetic products.

3/30 is a minimal design created by Tokyo-based designer Nendo. The collection was proposed as a corporate branding plan for the company Takara Belmont, a company specializing in hairdressing related appliances and cosmetic products. The name 3/30 explains that process of dividing hair maintenance into three areas: hair cut, hair coloring, and hair treatment.

The store specializes in all three areas, and offers quality service within a reasonable time table of 30 minutes. The space, equipment and cosmetics were all designed to match the new service offering. The units were designed with the installation location in mind, and 19mm steel frames were used for the units to provide framework for the chairs, the mirrors, wagons and shelves. For the cosmetic products for hair salons?like shampoo, conditioners and various hair styling items?the containers were made so they can contain the product volume to be used up to three weeks. The aim was to create a new cycle where the customers will be encouraged to visit the hair salon once the cosmetic products were used up.

Photography by Akihito Yoshida.

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