Through 29 years? entrepreneurship experiences, Haier Group already has been developed the leading brand of global ?white goods? and has become an international-renowned Chinese enterprise at the same time. In 2012, it was awarded the Top 50 among the world's most innovative enterprises. Its development direction gradually entered the network strategy stage, and applying new ideas to lead the enterprise innovation in the Internet age has been the biggest challenge for Haier in this stage. In this context, the enterprise needs to create a cultural symbol reflecting the value of Haier, and to provide an innovative entrepreneurship platform for idea-exchange and thought- collision.

One Corner of the Building Connects with the City. Image © Kai Wang

Architects: DC Alliance, Snøhetta
Location: East Donghai Road, Laoshan District, Qingdao, Shandong, China

Dc Alliance Design Team: Yi Dong, Han Jiang, Han Wang, Xiaoge Yu, Cheng Chen, Zhigang Huang, Yuandan Zhou, Bin Long, Huibo Xie

Snøhetta Design Team: Robert Greenwood, Kai Reaver

Area: 35451.0 m2

Project Year: 2016

Photographs: Kai Wang, Hui Lu

City Landmark on the Coast. Image © Kai Wang

Text description provided by the architects. Through 29 years? entrepreneurship experiences, Haier Group already has been developed the leading brand of global ?white goods? and has become an international-renowned Chinese enterprise at the same tim...