Small Business Focus: Thuma Designed THE Bed
Reed Kamler and the team at Thuma, makers of a platform bed frame dubbed The Bed, believe that simplicity is the truest form of sophistication. Thuma launched in late 2018 and built their brand closely focused on celebrating the simple things in life. That ethos fell right in line with the minimalism aesthetic that was […]
Reed Kamler and the team at Thuma, makers of a platform bed frame dubbed The Bed, believe that simplicity is the truest form of sophistication. Thuma launched in late 2018 and built their brand closely focused on celebrating the simple things in life. That ethos fell right in line with the minimalism aesthetic that was being adopted by more and more people across the globe. Their product reflected not only simplicity on the outside, but also a distinctly simple set-up process that feels as friendly and low-key as setting up a game board or a croquet course, both of which are seeped in anticipation of a satisfying activity. In the case of The Bed, the activity is rest, sleep and an enhancement to one’s bedroom with storage space and a great looking bed with a small footprint.
Considering the benefits of mindfulness, minimalism and relaxation, the team spent two years exploring the design process and “taking a moment” throughout the undertaking to step back and experience the product’s build process themselves. Those thoughtful moments also included spending time with the bed once built. Their slow and considered process payed...
Reed Kamler and the team at Thuma, makers of a platform bed frame dubbed The Bed, believe that simplicity is the truest form of sophistication. Thuma launched in late 2018 and built their brand closely focused on celebrating the simple things in life. That ethos fell right in line with the minimalism aesthetic that was being adopted by more and more people across the globe. Their product reflected not only simplicity on the outside, but also a distinctly simple set-up process that feels as friendly and low-key as setting up a game board or a croquet course, both of which are seeped in anticipation of a satisfying activity. In the case of The Bed, the activity is rest, sleep and an enhancement to one’s bedroom with storage space and a great looking bed with a small footprint.
Considering the benefits of mindfulness, minimalism and relaxation, the team spent two years exploring the design process and “taking a moment” throughout the undertaking to step back and experience the product’s build process themselves. Those thoughtful moments also included spending time with the bed once built. Their slow and considered process payed...
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