Joe Doucet sets out to destigmatize the pleasures and rituals associated with cannabis with a glamours collection for LA-based MAE.

The body of Joe Doucet x Partners work reflects the philosophical belief absence is as powerful of a tool as substance ? a portfolio exhibiting a pared down modernity aided by the techniques and tools of technology ? everything ranging from safety to transportation to the future of dining. Thus it arrives with little surprise the multidisciplinary Doucet has recently worked with MAE, a premium cannabis brand, with the shared goal of destigmatizing cannabis by underlining the pleasures of ritual in minimalist fashion. What is a surprise is the unabashedly sensual vibe of the collection, one represented by an elegantly modern humidor, intricately detailed pipe, roach clip, grinder, ashtray and water pipe.
Doucet explains, “Although not an avid user, I really enjoy working in categories where serious design has yet to play a major role. I wanted to create a series of accessories one would not have to stash away in a drawer but proudly display.” And indeed, the MAE x Joe Doucet Collection compels a bit of exhibition of the tools for getting pleasantly high with products exhibiting the glamorous aesthetic of the Gilded Age as interpreted by the perfections of machine learning.

MAE is actually an acronym for “Mind At Ease”, a brand founded by L.A. fashion entrepreneur Armen Gregorian, whose impetus for founding a ...