Swedish Design Brand Hem Launches New Products at Milan Pop-Up - interior design Blogs

Swedish Design Brand Hem Launches New Products at Milan Pop-Up

Hem is showcasing new product launches alongside a curated selection of ther existing furniture and housewares at their Milan pop-up.

Stockholm-based online retailer Hem is showcasing new product launches such as the Kumo Sofa by Norwegian studio Anderssen & Voll and the Stripe Tufted Rug by modernist fashion designer Arthur Arbesser, alongside a curated selection of the brand?s existing furniture and housewares by designers such as Luca Nichetto and Arthur Arbesser ? at Milan pop-up ‘Hem Brera Atelier’ (Via Statuto, 8, 20121). “As a design company founded on the principle of collaboration, we are thrilled to return to Milan with a temporary atelier introducing our latest line-up of designs,” says CEO and founder of Hem, Petrus Palmér.
Design Milk was in Stockholm in February for a sneak preview of the modular Kumo ? Japanese for ‘cloud’ ? Sofa. The modular system was designed for efficient shipping (Hem offers free delivery to 34 countries worldwide) by Norwegian design duo Anderssen & Voll.

Built around a single module, the Kumo can be configured as a single armchair or a sofa with as many seats as needed. “Kumo offers flexibility with an innovative frame and cushion construction allowing components to easily be added, removed or rearranged as your living circumstances change,” says a statement from the brand.

Also being launched is a collection of rugs and throws by Vienna-born, Milan-based womanswear de...
Source: design-milk
URL: http://design-milk.com/

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