Mondaine SBB essence Embodies Swiss Style Through Sustainability - interior design Blogs

Mondaine SBB essence Embodies Swiss Style Through Sustainability

Mondaine has defined itself as "Swiss, iconic, simple," and now it can add "thoughtfully sustainable" to the list.

The following post is brought to you by Mondaine. Our partners are hand-picked by the Design Milk team because they represent the best in design.

Attempting to update a beloved design invites great risk. How do you evolve a long-lasted design without ruining the very elements attributed to its classic status" Swiss watch maker Mondaine solved this dilemma by innovating from the inside out: the new Mondaine SBB essence is a sustainable iteration of one of the most iconic timepieces in history, one redefined by innovation not immediately apparent at first glance.

There are few timepieces as recognizable as the legendary Swiss railway (SBB) clock, a design that, with the help of Mondaine, has aged gracefully from its analog-era inception by Hans Hilfiker in 1944. The clock?s uncomplicated black and white face paired with a rufescent second hand is modern in perpetuity, as boldly captivating as a Barbara Kruger piece in its identifiable contrast. The aim of Hilfiker?s design is reductionism, in that adding anything else would be too much, and omitting any detail would leave it wanting.
It is the design’s graphically concise, easy-to-read composition that also makes it ideally suited to scale down to wristwatch proportions, something Swiss watch maker Mondaine has offered through several minimalist modern watch ...
Source: design-milk
URL: http://design-milk.com/

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