IA Interior Architects Designs a New Home for the ASICS Creation Studio in Boston
With the goal of going bicoastal, Japanese sneaker brand ASICS hired IA Interior Architects to design their new Boston-based, high-performance workspace, a space that also functions as showroom and a place to entice fresh talent to join their team. The ASICS Creation Studio gives nod to the brand’s Japanese heritage through natural materials and a... Read more »
With the goal of going bicoastal, Japanese sneaker brand ASICS hired IA Interior Architects to design their new Boston-based, high-performance workspace, a space that also functions as showroom and a place to entice fresh talent to join their team. The ASICS Creation Studio gives nod to the brand’s Japanese heritage through natural materials and a minimalist aesthetic that spans the 22,000-square-foot headquarters.
IA was tasked to create approximately 100 workspaces and multifunctional meeting spaces, along with the all-important perks ? a cafe, wellness room, and a whiskey bar.
The new studio is housed on a single floor and throughout the massive interior, they incorporated white undulating panels that reference the linear patterns of raked sand found in Zen rock gardens. The repetition and organic curves create a cohesive element that connects the entire floor. Note: Each of the panels was milled, numbered, and delivered to the site to be installed piece-by-piece!
Poured concrete floors are interrupted by a thin gold line that mimics Kintsugi, the ancient method of repairing dam...
With the goal of going bicoastal, Japanese sneaker brand ASICS hired IA Interior Architects to design their new Boston-based, high-performance workspace, a space that also functions as showroom and a place to entice fresh talent to join their team. The ASICS Creation Studio gives nod to the brand’s Japanese heritage through natural materials and a minimalist aesthetic that spans the 22,000-square-foot headquarters.
IA was tasked to create approximately 100 workspaces and multifunctional meeting spaces, along with the all-important perks ? a cafe, wellness room, and a whiskey bar.
The new studio is housed on a single floor and throughout the massive interior, they incorporated white undulating panels that reference the linear patterns of raked sand found in Zen rock gardens. The repetition and organic curves create a cohesive element that connects the entire floor. Note: Each of the panels was milled, numbered, and delivered to the site to be installed piece-by-piece!
Poured concrete floors are interrupted by a thin gold line that mimics Kintsugi, the ancient method of repairing dam...
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