Dissecting a Design: The New Apple iPad Pro
We sat with Apple's Phil Schiller and John Ternus to discuss a few of the key decisions that shaped the latest iPad Pro.
Apple’s reputation for revolutionary products has been well established and extensively reported. It’s a single-facet and cultivated narrative that has a tendency to eclipse the company’s quieter obsessive commitment to the iterative process over the decades. Public expectations may demand wonders every year, but the truly notable advances in technology rarely arrive with the dependable flow of a river so much as with the infrequent delivery of a geyser. Concepts remain conceptual sometimes because the capabilities of technology limit the potentials of imagination. Take for example the newly revealed 11-inch and 12.9-inch iPad Pro, portable devices brimming with the sort of category-leading specifications and features that have earned the device high praise from both technologists and creative alike. The new iPad Pro is representative of technology finally catching up with imagination. We recently sat down with Apple’s Phil Schiller, Senior Vice President of Worldwide Marketing, and John Ternus, Vice President, Mac and iPad Hardware Engineering to discuss both the seen and unseen advances behind designing the new iPad Pros.
Photo: Apple
Many, many products come through the years, but sometimes all the changes add up to something that fundamentally takes the experience somewhere not possible before.
– Phil Schiller,...
Apple’s reputation for revolutionary products has been well established and extensively reported. It’s a single-facet and cultivated narrative that has a tendency to eclipse the company’s quieter obsessive commitment to the iterative process over the decades. Public expectations may demand wonders every year, but the truly notable advances in technology rarely arrive with the dependable flow of a river so much as with the infrequent delivery of a geyser. Concepts remain conceptual sometimes because the capabilities of technology limit the potentials of imagination. Take for example the newly revealed 11-inch and 12.9-inch iPad Pro, portable devices brimming with the sort of category-leading specifications and features that have earned the device high praise from both technologists and creative alike. The new iPad Pro is representative of technology finally catching up with imagination. We recently sat down with Apple’s Phil Schiller, Senior Vice President of Worldwide Marketing, and John Ternus, Vice President, Mac and iPad Hardware Engineering to discuss both the seen and unseen advances behind designing the new iPad Pros.
Photo: Apple
Many, many products come through the years, but sometimes all the changes add up to something that fundamentally takes the experience somewhere not possible before.
– Phil Schiller,...
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