adidas? MakerLab Gives Three Designers All the Tools to Turn Sketch Into Sneakers
A 10-day immersion into adidas leads three designers to make their own reinterpretation of adidas Campus 80s sneakers.
What would you create if you had not only the know-how, but also resources and the latest technology from one of the largest footwear companies to design your very own sneakers" adidas’ MakerLab was imagined as both a project and platform to empower the realization of this very proposition, welcoming three designers to collaborate with the athletic gear giant to turn their footwear dreams into a wearable reality.
The premise behind adidas MakerLab: invite three distinctly different designers from outside the company, immerse them into a 10-day experience and educate them about all things adidas ? first within the adidas HQ in Herzogenaurach, Germany, then followed by a trip out to Vietnam to one of their assembly factories ? and then finally let them loose with unrestrained access to the company’s resources to reinterpret the classic silhouette of the adidas Campus 80 to their creative delight. Each of the resulting MakerLab designs couldn’t be more different:
Helen Kirkum
Alex Nash
Shun Hirose of Japanese boutique Recouture
Turning sketches into sneakers is no small feat, making for a fascinating subject matter for a 30-minute documentary following each of the designer’s journey, and in the process revealing their distinct ways of creating something new from something known.
?
The three designs aren...
What would you create if you had not only the know-how, but also resources and the latest technology from one of the largest footwear companies to design your very own sneakers" adidas’ MakerLab was imagined as both a project and platform to empower the realization of this very proposition, welcoming three designers to collaborate with the athletic gear giant to turn their footwear dreams into a wearable reality.
The premise behind adidas MakerLab: invite three distinctly different designers from outside the company, immerse them into a 10-day experience and educate them about all things adidas ? first within the adidas HQ in Herzogenaurach, Germany, then followed by a trip out to Vietnam to one of their assembly factories ? and then finally let them loose with unrestrained access to the company’s resources to reinterpret the classic silhouette of the adidas Campus 80 to their creative delight. Each of the resulting MakerLab designs couldn’t be more different:
Helen Kirkum
Alex Nash
Shun Hirose of Japanese boutique Recouture
Turning sketches into sneakers is no small feat, making for a fascinating subject matter for a 30-minute documentary following each of the designer’s journey, and in the process revealing their distinct ways of creating something new from something known.
?
The three designs aren...
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