Shine Moda is tailor-made bridal brand based in Shanghai, we are invited to design their first flagship store combined the function of a showroom and 4 large dressing rooms.

Atrium. Image © Zhonghai Shen

Interiors Designers: Atelier tao+c

Location: Ban Song Yuan Lu, Huangpu Qu, Shanghai Shi, China

Design Team: Tao Liu, Chunyan Cai, Weideer Wang, Lihui Han

Area: 405.0 m2

Project Year: 2017

Photographs: Zhonghai Shen

Entrance. Image © Zhonghai Shen

Text description provided by the architects. Shine Moda is tailor-made bridal brand based in Shanghai, we are invited to design their first flagship store combined the function of a showroom and 4 large dressing rooms.
Dressing room. Image © Zhonghai Shen

Located in a warehouse which has been transformed by the landlord and added in a new structure system along with the old structures, the space was stuffed with pillars - old and new ones, counted 16 pillars standing in middle of a 405-sqm footage. Our main challenge is to carefully allocated the rooms between complex and chaotic sites, some pillars are hidden in partition walls and closets, some are revealed as sculptures freestanding in the space by purpose. Formed a series of pure volumes, the marble blocks and free standing rough pillars, complete a space of masses and voids.

Plan

Different from a general layout of boutique retail shop, the design team reduced the...