Sappun Flagship Store / LABOTORY
Sappun flagship store was opened on the Garosu-gil Road of Sinsa-dong where many prestigious companies? brands are lined along the road.
© Choi Yong Joon
Architects: LABOTORY
Location: 5535-2, Sinsa-dong, Gangnam-gu, Seoul, South Korea
Lead Architects: Park Kee Min, Jung Jin Ho, Kang Ji Yeon
Area: 111.0 m2
Project Year: 2018
Photographs: Choi Yong Joon
© Choi Yong Joon
Text description provided by the architects. Sappun flagship store was opened on the Garosu-gil Road of Sinsa-dong where many prestigious companies? brands are lined along the road.
© Choi Yong Joon
From the business? viewpoint, opening a flagship store on Garosu-gil has a great significance and value. For that reason, our client had a great burden, as much as a high expectation. However, the existing Sappun Hongdae Store No. 1 is enjoying a reputation as a ?store that always has people waiting in line,? and it is showing rapid growth offline, so the client wished that the opening of a Garosu-gil flagship store would lead to growth as a more recognized brand.
© Choi Yong Joon
During a meeting, the client said, ?I want to have a space that will show the brand ?Sappun? is growing further and becoming strong?. For the past 2 years, Sappun has become a famous brand, but our designers had to come up with ideas on how to instill the impression of a more mature and deep brand into the space.
...
© Choi Yong Joon
Architects: LABOTORY
Location: 5535-2, Sinsa-dong, Gangnam-gu, Seoul, South Korea
Lead Architects: Park Kee Min, Jung Jin Ho, Kang Ji Yeon
Area: 111.0 m2
Project Year: 2018
Photographs: Choi Yong Joon
© Choi Yong Joon
Text description provided by the architects. Sappun flagship store was opened on the Garosu-gil Road of Sinsa-dong where many prestigious companies? brands are lined along the road.
© Choi Yong Joon
From the business? viewpoint, opening a flagship store on Garosu-gil has a great significance and value. For that reason, our client had a great burden, as much as a high expectation. However, the existing Sappun Hongdae Store No. 1 is enjoying a reputation as a ?store that always has people waiting in line,? and it is showing rapid growth offline, so the client wished that the opening of a Garosu-gil flagship store would lead to growth as a more recognized brand.
© Choi Yong Joon
During a meeting, the client said, ?I want to have a space that will show the brand ?Sappun? is growing further and becoming strong?. For the past 2 years, Sappun has become a famous brand, but our designers had to come up with ideas on how to instill the impression of a more mature and deep brand into the space.
...
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