The Red Planet is a public space intervention designed to foster interactions, attract customers and enhance the experience in the privately-owned public space within an open-air Retail Street. Life Hub @ Daning, a 250,000 sqm mixed-use development with 110,000 sqm shopping mall, is one of the hottest shopping centers in Shanghai, due to its condition of the open-air retail street.

© Amey Kandalgaonkar

Designer: 100architects

Location: Da Ning Lu, Zhabei Qu, Shanghai Shi, China

Design Team: Marcial Jesus, Javier Gonzalez, Eunice Tsa

Area: 245.0 m2

Project Year: 2017

Photographs: Amey Kandalgaonkar

Client: Life Hub @ Daning, (Chongbang Group)
Height: 15 mts

© Amey Kandalgaonkar

Text description provided by the architects. The Red Planet is a public space intervention designed to foster interactions, attract customers and enhance the experience in the privately-owned public space within an open-air Retail Street. Life Hub @ Daning, a 250,000 sqm mixed-use development with 110,000 sqm shopping mall, is one of the hottest shopping centers in Shanghai, due to its condition of the open-air retail street.

© Amey Kandalgaonkar

Context Plan

© Amey Kandalgaonkar

From the very beginning, the marketing team of Life Hub @ Daning insisted on creating something IMAGINATIVE, INSPIRATIONAL & INNOVATIVE. Something unexpected beyond any t...