Ray & Co / Selective-Amplification
Seoul design studio, Selective-Amplification has completed Ray & Co., wedding dress studio located at Gangnam district in Seoul, Korea. The client has been successfully running the studio since 2007 in the area and wanted to relocate and revamp it to a new location nearby.
© Woojae Sung
Architects: Selective-Amplification
Location: 81-3 Cheongdam-dong, Gangnam-gu, Seoul, South Korea
General Contractor: Herb ID
Lighting Design: Mavericks
Area: 230.0 m2
Project Year: 2018
Photographs: Woojae Sung
© Woojae Sung
Text description provided by the architects. Seoul design studio, Selective-Amplification has completed Ray & Co., wedding dress studio located at Gangnam district in Seoul, Korea. The client has been successfully running the studio since 2007 in the area and wanted to relocate and revamp it to a new location nearby.
© Woojae Sung
As the studio carries four of its own brands under the same hood, all of them are growing fast, it apparently needed more spaces not only to accommodate growing numbers of customers but also to host many events for media, potential customers, and venders.
Plan
Section 01
In that regard, key to the design of the new space among others were neutral luxury for four different brands, and flexible and spacious spatial layout for various activities. Â
© Woojae Sung
Unlike the old studio...
© Woojae Sung
Architects: Selective-Amplification
Location: 81-3 Cheongdam-dong, Gangnam-gu, Seoul, South Korea
General Contractor: Herb ID
Lighting Design: Mavericks
Area: 230.0 m2
Project Year: 2018
Photographs: Woojae Sung
© Woojae Sung
Text description provided by the architects. Seoul design studio, Selective-Amplification has completed Ray & Co., wedding dress studio located at Gangnam district in Seoul, Korea. The client has been successfully running the studio since 2007 in the area and wanted to relocate and revamp it to a new location nearby.
© Woojae Sung
As the studio carries four of its own brands under the same hood, all of them are growing fast, it apparently needed more spaces not only to accommodate growing numbers of customers but also to host many events for media, potential customers, and venders.
Plan
Section 01
In that regard, key to the design of the new space among others were neutral luxury for four different brands, and flexible and spacious spatial layout for various activities. Â
© Woojae Sung
Unlike the old studio...
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