The store locates at the heart of the most reputation shopping spot ?Siam square? in Bangkok. HUUU! has focused on luxury exotic and extra high quality of shades picking up from around the world. The retail has 3 levels which contain [life style space at 2F], [vintage forest at 3F] and [office space at 4F].

© VARP

Architects: AA+A

Location: Siam Square Soi 3, Khwaeng Pathum Wan, Khet Pathum Wan, Krung Thep Maha Nakhon 10330, Thailand

Area: 144.0 m2

Project Year: 2018

Photographs: VARP

© VARP

Text description provided by the architects. The store locates at the heart of the most reputation shopping spot ?Siam square? in Bangkok. HUUU! has focused on luxury exotic and extra high quality of shades picking up from around the world. The retail has 3 levels which contain [life style space at 2F], [vintage forest at 3F] and [office space at 4F].
© VARP

Circle Design Diagram

© VARP

Every floor has its own design based on products and function. The core concept is ?circle?. The simple shape of eye, focus, infinity, rotation, and unity. We analyzed the circle in a diagram to see how the patterns of the circle could affect our eyes perception.

© VARP

On the second floor. The pure white PU floor will catch the eye of pedestrians by the contrast of the complexity between the context of both entrance, Siam Square street and Lido theater. The temper gl...