How To Invest in Your Online Presence to Help Grow Your Design Business - interior design Blogs

How To Invest in Your Online Presence to Help Grow Your Design Business

We live in a world that spends more time online than outside. And as architects and designers, we invest in creating a more engaging world by means of enhancing life through our buildings. However, through a perhaps unique form of tunnel vision, we are missing an incredible opportunity to leverage alternative mediums to impact more people through our design businesses.

© Andrea Vasquez

We live in a world that spends more time online than outside. And as architects and designers, we invest in creating a more engaging world by means of enhancing life through our buildings. However, through a perhaps unique form of tunnel vision, we are missing an incredible opportunity to leverage alternative mediums to impact more people through our design businesses.Here are 5 ways to utilize your creativity to produce unique content that will help enhance your impact on the world of design, and in turn, push you and your design business forward:1. Start a Podcast

© Andrea Vasquez

Perhaps the fastest growing form of content online, podcasts provide a great platform for sharing longer form content in a more streamlined manner. Episodes can range from short, useful advice on a particular topic, to longer, more in-depth dialogue that tells a story or anecdote ultimately teaching listeners valuable lessons relative to your topic. You might be wary about not having a specific topic in mind, but that?s not a problem. A lot of the more popular podcast shows today feature a group of hosts simply sharing their experiences and learning from each other. This is something we all can do, and odds are there is someone out there wanting to learn exactly what you have to offer.2. YouTube
© Andrea Vasquez

Today, YouTube is the second largest search engine on the internet. And because it is owned by the first largest search engine (Google), YouTube videos often receive higher priority in searches. Search terms like ?How to?? and ?How do I?? usually yield a majority of video results, and because of this, tutorial videos are by far the most popular choice when getting started with video. If you have a specific skill that you have mastered and have always wanted to share that skill with others, YouTube is the perfect platform. But more importantly, as designers, YouTube offers yet another opportunity to push our creative abilities to the limit and experiment with the different aspects of photography and cinematography that will inevitably improve our design minds. Eric Reinholdt is a great case study of how to directly implement everyday architectural activities into beautiful video content. Check out his channel, 30X40 Design Workshop, for some great inspiration to get you started.3. Write a BookThis is perhaps the most strenuous option on this list but has the opportunity to reap the greatest reward. Many of the ?starchitect? firms today have printed large volumes of their work, but perhaps the most popular prints have been those that fou...
Source: Archdaily
URL: http://www.archdaily.com/

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