Here's What You Can Learn About Architecture from Tracking People's Eye Movements - interior design Blogs

Here's What You Can Learn About Architecture from Tracking People's Eye Movements

This article was originally published by Common Edge as "Game-Changing Eye-Tracking Studies Reveal How We Actually See Architecture."

© Ann Sussman

This article was originally published by Common Edge as "Game-Changing Eye-Tracking Studies Reveal How We Actually See Architecture."While many architects have long clung to the old ?form follows function? adage, form follows brain function might be the motto of today?s advertisers and automakers, who increasingly use high-tech tools to understand hidden human behaviors, and then design their products to meet them (without ever asking our permission!)Biometric tools like an EEG (electroencephalogram) which measures brain waves; facial expression analysis software that follows our changing expressions; and eye-tracking, which allows us to record ?unconscious? eye movements, are ubiquitous in all kinds of advertising and product development today?beyond the psychology or medical departments where you might expect to see them. These days you?ll also find them installed at the behavioral research and user experience labs in business schools such as American University in DC and Worcester Polytechnic Institute (WPI) in Massachusetts.What happens when you apply a biometric measure like eye-tracking to architecture" More than we expected... Indeed, after running four pilot-studies looking at buildings in both city and suburb (New York City, Boston, Somerville and Devens, MA) since 2015, we think t...
Source: Archdaily
URL: http://www.archdaily.com/

--------------------------------
 

A Rental to Renovation in Columbus, OH

13-02-2017 18:56 - ( interior decoration )


"Architecture of the Portrait": Illustrations by Francisca Álvarez Ainzúa

Fine Art Focus: Matika Wilbur

I wanted to do a special post this week about someone whose work I’ve only
06-10-2015 18:55 - ( interior decoration )
"Architecture of the Portrait": Illustrations by Francisca Álvarez Ainzúa

Casa Kae by Soco Interiors

Contemporary single family residence located in Naples, Florida, designed by Soco Interiors. Description Located on a lake-view home site in Naples, Florida, the $4.5 million home, dubbed ?Casa Kae?, comes complete...
19-06-2017 19:41 - ( architecture )
"Architecture of the Portrait": Illustrations by Francisca Álvarez Ainzúa

Modern Villa by Hill House Interiors

Located in Southern Spain, this modern villa was designed by Hill House Interiors. Photography courtesy of Hill House Interiors Visit Hill House Interiors
06-02-2017 19:31 - ( architecture )
"Architecture of the Portrait": Illustrations by Francisca Álvarez Ainzúa

Townhouse Renovation by Studio Geiger Architecture

Completely redesigned by Studio Geiger Architecture, this inspiring townhouse is located in Brooklyn, New York. Photography by Allyson Lubow Visit Studio Geiger Architecture
29-05-2017 19:33 - ( architecture )
"Architecture of the Portrait": Illustrations by Francisca Álvarez Ainzúa

NoHo Loft by DXA Studio

This inspiring two-level loft located in New York City, was designed in 2014 by DXA Studio. Description by DXA Studio This five-bedroom, four-bath, duplex penthouse renovation features a new open-riser marble and glass stair...
01-08-2017 19:32 - ( architecture )


"Architecture of the Portrait": Illustrations by Francisca Álvarez Ainzúa

Mobile Workstation & Laptop Bag Rolled into One

Working from home or at a cafe just got a whole lot easier!
05-12-2013 19:32 - ( general decoration )
"Architecture of the Portrait": Illustrations by Francisca Álvarez Ainzúa

Erwin Wurm's "Fat House" Is Exhibited Amid the Baroque Splendor of Vienna's Upper Belvedere

In a new solo exhibition of the work of Erwin Wurm in the artist\'s home city of Vienna, the "Fat House"?created in 2003?is being publicly displayed for the first time amid the baroque splendor of the Austrian capital\'s historic Upper...
14-08-2017 19:32 - ( architecture )
"Architecture of the Portrait": Illustrations by Francisca Álvarez Ainzúa

Celebration of Ralph Lauren Home nice interior: 'Number One' video

 Here is a nice video posted by Ralph Lauren Home which perfectly mix tradition and modernity.Over the 30 years Ralph Lauren has been part of home-decoration market, this company keeps on inventing iconic interiors. In a word, this \'No...
13-02-2014 14:44 - ( interior decoration )
"Architecture of the Portrait": Illustrations by Francisca Álvarez Ainzúa

Negativity Online: An Essay Inspired By 200,000 Comments

By the time this post goes live, I will have moderated over 296,000 comments during
12-03-2015 06:06 - ( interior decoration )
"Architecture of the Portrait": Illustrations by Francisca Álvarez Ainzúa

Interior Design | Terrace House: Cape Town

This sweet Victorian Terrace house in Cape Town has been furnished in a mainly retro style ... with the owner using inherited furniture from her grandmother, along with other carefully chosen pieces .. plus some artwork by friends.  Looks so light &...
24-04-2014 09:28 - ( general decoration )


"Architecture of the Portrait": Illustrations by Francisca Álvarez Ainzúa

4 simple and charming early autumn decor ideas

September brings warm days and crisp evenings.Colorful leaves on the ground and the smell of pumpkin spice and cocoa in the house.And it also brings pumpkins... and lots of them.But not usually right away. Which means early autumn decorating in...
02-09-2016 19:01 - ( general decoration )
"Architecture of the Portrait": Illustrations by Francisca Álvarez Ainzúa

Hopson Showroom / LATITUDE

LATITUDE has been entrusted to design a center that represents a future commercial area that will be developed in the center of Peking. Hopson Exhibition Center will help future tenants to better understand the appearance, materials and the actual...
11-09-2017 19:30 - ( architecture )
-------------------------------------