Every innovation brings with it frictions, disruptions, and, above all, learnings. In the construction industry—a sector historically resistant to change—new construction systems are often met with some skepticism, requiring careful analysis of the challenges that arise. The wood frame system, widely adopted in countries such as the United States, Japan, and Germany, has yet to gain significant popularity in Brazil due to factors that keep the sector labor-intensive and strongly tied to conventional masonry and concrete methods.

© Lio Simas

Every innovation brings with it frictions, disruptions, and, above all, learnings. In the construction industry—a sector historically resistant to change—new construction systems are often met with some skepticism, requiring careful analysis of the challenges that arise. The wood frame system, widely adopted in countries such as the United States, Japan, and Germany, has yet to gain significant popularity in Brazil due to factors that keep the sector labor-intensive and strongly tied to conventional masonry and concrete methods.However, with the decreasing availability of labor and new demands for efficiency and sustainability, the construction sector has gradually begun to explore innovative alternatives. In this context, the Parkside Carvoeira building in Florianópolis stands out as a landmark of innovation, being the tallest wood frame building in Brazil. Developed in partnership with Dest...