During the 20th century, Miami Beach reinvented itself several times, from Gilded Age mecca to Art Deco capital, to glamorous 1950s destination, only to become a faded has-been resort by the 1970s. The preservation movement that began in the 1970s and 1980s became its saving grace. By the 1990s Miami Beach, especially its South Beach neighborhood, was one of the hippest communities in the United States, drawing notable European residents like Gianni Versace.

The Miami Ad School in Wynwood. Image © Robin Hill
During the 20th century, Miami Beach reinvented itself several times, from Gilded Age mecca to Art Deco capital, to glamorous 1950s destination, only to become a faded has-been resort by the 1970s. The preservation movement that began in the 1970s and 1980s became its saving grace. By the 1990s Miami Beach, especially its South Beach neighborhood, was one of the hippest communities in the United States, drawing notable European residents like Gianni Versace.
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