Architecture is a Corporate Product - and We're All Buying - interior design Blogs

Architecture is a Corporate Product - and We're All Buying

Architecture, unlike other aspects of culture (such as fashion or music), can only really be experienced and understood in person. For highly branded companies, designing a new building can be a prime opportunity to signal taste and values - but also creates an interesting architectural conundrum. While the buildings will be inhabited (nearly 24/7) by company employees, they?re also very much populated by the imaginations of people across the globe. What is it like to be in these places"

Google Dublin. Image © Peter Wurmli

Architecture, unlike other aspects of culture (such as fashion or music), can only really be experienced and understood in person. For highly branded companies, designing a new building can be a prime opportunity to signal taste and values - but also creates an interesting architectural conundrum. While the buildings will be inhabited (nearly 24/7) by company employees, they?re also very much populated by the imaginations of people across the globe. What is it like to be in these places"
Image via Flickr user rjshade

This question is so compelling that it was essentially the plot device of the 2013 film, The Internship. Vince Vaughn and Owen Wilson starred as two ?loser? guys so desperate to reclaim the coolness of their youth that they take internships at Google. While their hapless attempts to fit into a world they know nothing about makes the movie fun, it also does a lot of heavy lifting on the company?s behalf. W...
Source: Archdaily
URL: http://www.archdaily.com/

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