Site and Streetscape: The building is located in the backstreet of the cheongdam intersection, where luxury brand shops and opulent apartments and houses boast their unique form. It is surrounded by the Hyundai and Gusan Apartment complex and other commercial facilities that are more than ten stories high.

© Kim, Youngkwan

Architects: JHW IROJE architects&planners

Location: 30 Dosan-daero 101-gil, Gangnam-gu, Seoul, South Korea

Lead Architects: Jung Hyowon

Area: 1592.54 m2

Project Year: 2015

Photographs: Kim, Youngkwan

Construction: JEHYO Architecture

Structure Engineer: Seoul Structural Engineering & Consulting Co.,Ltd

Mechanical Engineer: DE-TECH
Electrical Engineer: Woolim electronical engineering & consulting

Lighting Engineer: Newlite Architectural Lighting Design & Imports

Client: HB FAMILY HOLDINGS

© Kim, Youngkwan

Site and Streetscape: The building is located in the backstreet of the cheongdam intersection, where luxury brand shops and opulent apartments and houses boast their unique form. It is surrounded by the Hyundai and Gusan Apartment complex and other commercial facilities that are more than ten stories high.

© Kim, Youngkwan

Structure and Expansion of the Interior Space: Abiding by the condition that the mass had to decrease as it reached its higher levels, the structure was planned by placing fo...