Why Representation In Branding Matters, by Paige Ricks
Paige Ricks is a San Francisco Bay Area based photographer and stylist who uses color in her imagery to create images that are both striking and have the ability to inspire change. Paige seems to have that incredible ability that many attempt, and few attain — to both capture someone as they distinctly are and […]
Paige Ricks is a San Francisco Bay Area based photographer and stylist who uses color in her imagery to create images that are both striking and have the ability to inspire change. Paige seems to have that incredible ability that many attempt, and few attain — to both capture someone as they distinctly are and also show the subject as they would want the world to see them. With an MFA in photography and a Master’s from UC Berkeley Graduate School Of Journalism, it’s no wonder that Paige has the innate talent to create images that evoke strong narratives. Not only does Paige manage to photograph the essence of whomever happens to be in front of her lens, she also uses her medium to break stereotypes about people or cultures; to highlight the humanity of her subject. She aims to create images that positively represent a broad spectrum of people and skin colors, when they’re all too frequently missing, stereotyped, or harshly misrepresented. Paige is sharing a photo essay with us today about why representation in branding is so vital, and what she hopes her photography does for the underrepresented and those who misjudge them. Mak...
Paige Ricks is a San Francisco Bay Area based photographer and stylist who uses color in her imagery to create images that are both striking and have the ability to inspire change. Paige seems to have that incredible ability that many attempt, and few attain — to both capture someone as they distinctly are and also show the subject as they would want the world to see them. With an MFA in photography and a Master’s from UC Berkeley Graduate School Of Journalism, it’s no wonder that Paige has the innate talent to create images that evoke strong narratives. Not only does Paige manage to photograph the essence of whomever happens to be in front of her lens, she also uses her medium to break stereotypes about people or cultures; to highlight the humanity of her subject. She aims to create images that positively represent a broad spectrum of people and skin colors, when they’re all too frequently missing, stereotyped, or harshly misrepresented. Paige is sharing a photo essay with us today about why representation in branding is so vital, and what she hopes her photography does for the underrepresented and those who misjudge them. Mak...
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