Last week we explored some important ways to make a great first impression for your

Last week we explored some important ways to make a great first impression for your business in the new year. But, do be aware that first impressions don’t last forever! Personal and memorable follow-up is as important as that very first “hello.” In a world of disposable everything and nonstop feeds, it’s paramount to have a strategy for high-touch contact with customers that’s genuine and takes them to a moment of real-time smiles delivered directly from you, the human behind your business.
While high-touch customer contact may seem daunting on top of all of the other aspects of running your own business (and social feeds, and production, and accounts receivable…), spending a day planning it out on a quarterly basis takes the stress out of what can feel like just another to-do. This planning day is the time to have fun, remember why you started your business and share that joy and playfulness with your current and future customers. Here’s a real-life story that should drive this point home:
I discovered illustrator Jordan Sondler years ago and after visiting her website to see more of her work, I noticed that she had a sign-up for “snail mail.” Of course, I signed up and anxiously awaited a delivery. She had me at the novelty (and thoughtfulness) of a special delivery of a piece of physical mail that I would actually look forward to!
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