Shop Tour: VÃa RaÃz
For Jennifer Bolanos, every facet of her upbringing and her life experiences have both led her to and informed her newly opened shop in Portland, OR, VÃa RaÃz. She was in search of a place where she could display her pride in her Mexican-American heritage — while supporting the work of Mexican artisans — but owning […]
For Jennifer Bolanos, every facet of her upbringing and her life experiences have both led her to and informed her newly opened shop in Portland, OR, VÃa RaÃz. She was in search of a place where she could display her pride in her Mexican-American heritage — while supporting the work of Mexican artisans — but owning a space in the tree-lined Forest Park neighborhood in NW Portland wasn’t even on her radar less than a year ago. “Commercial spaces have become really expensive in Portland,” Jennifer begins, “so a brick-and-mortar shop wasn’t even a business goal for me in 2018. But by luck, through really good friends, I learned about a cute little shop space that was becoming available at the beginning of 2018. When I walked into the space I just knew it was right.” Jennifer got the keys to her 220-square-foot space in January and opened her shop doors on May 19. VÃa RaÃz, Jennifer’s beautiful shop carrying modern Mexican crafts, is the tangible culmination of everything that makes her who she is, from the people who raised her to changing career paths and nearly everything in bet...
For Jennifer Bolanos, every facet of her upbringing and her life experiences have both led her to and informed her newly opened shop in Portland, OR, VÃa RaÃz. She was in search of a place where she could display her pride in her Mexican-American heritage — while supporting the work of Mexican artisans — but owning a space in the tree-lined Forest Park neighborhood in NW Portland wasn’t even on her radar less than a year ago. “Commercial spaces have become really expensive in Portland,” Jennifer begins, “so a brick-and-mortar shop wasn’t even a business goal for me in 2018. But by luck, through really good friends, I learned about a cute little shop space that was becoming available at the beginning of 2018. When I walked into the space I just knew it was right.” Jennifer got the keys to her 220-square-foot space in January and opened her shop doors on May 19. VÃa RaÃz, Jennifer’s beautiful shop carrying modern Mexican crafts, is the tangible culmination of everything that makes her who she is, from the people who raised her to changing career paths and nearly everything in bet...
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