Shop Tour: Briddie?s Floret
Staying socially conscious with each stem sold is the goal of florist/owner, Bridget “Briddie” McKenna, based in San Diego, CA. Briddie’s Floret operates as a 501-c non-profit, donating 100% of its profits to a new organization every month. “Whether it’s the ACLU, UNICEF, or Black Lives Matter, the floret gives back,” Briddie shares. As an […]
Staying socially conscious with each stem sold is the goal of florist/owner, Bridget “Briddie” McKenna, based in San Diego, CA. Briddie’s Floret operates as a 501-c non-profit, donating 100% of its profits to a new organization every month. “Whether it’s the ACLU, UNICEF, or Black Lives Matter, the floret gives back,” Briddie shares. As an added bonus, this also makes purchases from the floret tax deductible. It’s this sort of giving back that truly makes Briddie’s Floret so remarkable. “In order to keep our overhead low, and have more funds for charities, we’ve created an online-only shop. We do deliver all over San Diego,” Briddie notes. Perfect timing brought Briddie and the floret together, allowing her to give back to her community. “I had been looking for a space for a year,” she recalls. “Nothing quite fit. One afternoon, on a whim, I took my kids for lunch at our favorite local deli. We sat in a window seat facing the shop with a ‘for sale’ sign that was put up that day. I had always paid sp...
Staying socially conscious with each stem sold is the goal of florist/owner, Bridget “Briddie” McKenna, based in San Diego, CA. Briddie’s Floret operates as a 501-c non-profit, donating 100% of its profits to a new organization every month. “Whether it’s the ACLU, UNICEF, or Black Lives Matter, the floret gives back,” Briddie shares. As an added bonus, this also makes purchases from the floret tax deductible. It’s this sort of giving back that truly makes Briddie’s Floret so remarkable. “In order to keep our overhead low, and have more funds for charities, we’ve created an online-only shop. We do deliver all over San Diego,” Briddie notes. Perfect timing brought Briddie and the floret together, allowing her to give back to her community. “I had been looking for a space for a year,” she recalls. “Nothing quite fit. One afternoon, on a whim, I took my kids for lunch at our favorite local deli. We sat in a window seat facing the shop with a ‘for sale’ sign that was put up that day. I had always paid sp...
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