?Unattractive windows turn shoppers into passers-by?. It is a retail rule that is as true for every small independent retailer as it is for destination stores on Bond Street London or 5th Avenue New York.
FOUNDiiD ?s own research reported that 90% of shoppers* pay attention to windows when walking or driving. A further 28% of shoppers say the main reason they enter shops are the windows.
The four windows below are all captivating examples of attractive windows which would stop any passer-by in their tracks. Each one represents a distinct Visual Story crafted with Simple, Solid, Intelligent, and Beautiful Design
SIMPLE
Do you feel the moment of victory in the kinetic genius of this display" Whilst these mannequins are headless, you can still sense the emotion of the win because of the skill of the positioning of the arms and feet and clothes. He is a winner. The display is a winner. SOLID
Take a mannequin and a simple white window box. Dress with arresting geometrical patterns and a clever set of graphic props and you have a window with immediate visual impact. The yellow of the washing machine and the additional hint of yellow on the mannequins t-shirt force the eye to the centre of the arrangement, yellow being one of the strongest colours for eye-appeal (this is why New York cabs are yellow).
INTELLIGENT
This window is an award winning design collaboration between two globally famous brands. Designed by Gam Fratesi for the Hermes and Apple Watch collection, it is a s...