How We Found Our Favorite Chairs For Podcast Listening With Amazon Scout
As we spend more time shopping online, folks are continuing to turn to Amazon for their shopping needs. For better or worse, it’s where nearly 75% of the country goes to order everything from sofas to dish detergent*. As Amazon continues to turn to their efforts towards creating their own brands like mid-century modern Rivet and […]
As we spend more time shopping online, folks are continuing to turn to Amazon for their shopping needs. For better or worse, it’s where nearly 75% of the country goes to order everything from sofas to dish detergent*. As Amazon continues to turn to their efforts towards creating their own brands like mid-century modern Rivet and family-casual Stone and Beam (both furniture & lifestyle brands), they’re also reacting to our online behavior when it comes to browsing their site. The “thumbs up” icon has become a symbolic part of our popular culture lexicon, and now it’s become a tool in Amazon’s latest platform that emphasizes visual shopping. Amazon launched their new site Scout as a “smart” visual discovery tool for the goods on their massive site where sometimes, even getting to the right section to find an affordable chair, can be a time-intensive endeavor.
The idea behind Scout is to keep it clean and easy. It mimics an online boutique experience where each page of products is simply that — a gallery-like page, heavy on the white space. To make it an even better experience...
As we spend more time shopping online, folks are continuing to turn to Amazon for their shopping needs. For better or worse, it’s where nearly 75% of the country goes to order everything from sofas to dish detergent*. As Amazon continues to turn to their efforts towards creating their own brands like mid-century modern Rivet and family-casual Stone and Beam (both furniture & lifestyle brands), they’re also reacting to our online behavior when it comes to browsing their site. The “thumbs up” icon has become a symbolic part of our popular culture lexicon, and now it’s become a tool in Amazon’s latest platform that emphasizes visual shopping. Amazon launched their new site Scout as a “smart” visual discovery tool for the goods on their massive site where sometimes, even getting to the right section to find an affordable chair, can be a time-intensive endeavor.
The idea behind Scout is to keep it clean and easy. It mimics an online boutique experience where each page of products is simply that — a gallery-like page, heavy on the white space. To make it an even better experience...
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